Alassassi is the exclusive distributor of brands focused on Sports Nutrition and Sports Gears in the UAE, GCC & Levant.
Our Food Portfolio is focused on all-natural, good health, gluten free & vegan products. Our sports gear portfolio is focused mainly on endurance athletes, specifically runners, cyclists, and swimmers. With great relationships with retailers & a large footprint, Alassassi covers Traditional stores, Hypermarkets, E-commerce, Sporting goods retailers, as well as Niche Channels (Gyms, Yoga Studios, Cycling stores etc). Most notable brands under Alassassi direct management are The Young Athlete, Precision Fuel & Hydration, Princeton CarbonWorks, COROS, Nix, H2O Audio, PB2, Mak Bar, Veloforte, Kaizen, Huma Gel, Steigen.
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Logistics Services
Alassassi services consist of supporting small & medium start-ups in launching their business in the UAE. From a logistics point of view, these services include complete End to End management of the Import, Registration of Goods, Warehousing and Labeling.
Commercial Services
From a commercial point of view, Alassassi enables Market Entry for the Innovations to be launched via devising the full Go-To-Market Strategy, as well as executing the Selling and Negotiation on behalf of the brands, in both Traditional Retailers (Hypermarkets / Supermarkets / Groceries) & Online (E-commerce)
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