Alassassi is the exclusive distributor of brands focused on Sports Nutrition and Sports Gear in the UAE, GCC & Levant.
Our food portfolio is focused on all-natural, healthy, gluten-free & vegan products. Our sports gear portfolio is focused on endurance athletes, specifically runners, cyclists, and swimmers. With great relationships with retailers & a large footprint, Alassassi covers Traditional stores, Hypermarkets, Ecommerce, Sporting goods, Electronic Retailers, as well as Niche Channels (Gyms, Yoga Studios, Cycling Stores etc). Most notable brands under Alassassi direct management are The Young Athlete, Precision Fuel & Hydration, Princeton CarbonWorks, Coros, Ciele Athletics, Nix, H2O Audio, Pb2, Mak Bar, Veloforte, Kaizen, Huma Gel, Steigen.
Logistics Services
Alassassi services consist of supporting small & medium start-ups in launching their business in the UAE. From a logistics point of view, these services include complete End to End management of the Import, Registration of Goods, Warehousing and Labeling.
Commercial Services
From a commercial point of view, Alassassi enables Market Entry for the Innovations to be launched via devising the full Go-To-Market Strategy, as well as executing the Selling and Negotiation on behalf of the brands, in both Traditional Retailers (Hypermarkets / Supermarkets / Groceries) & Online (E-commerce)
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